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Dr. El Asaleh is an accomplished Professor of Graphic Communications Management at The Creative School. Her dedication to teaching has earned her prestigious recognition and awards, highlighting her exceptional impact on graphic communications. She is a member of ×ÔÒùϵÁÐ’s graduate studies under the Master of the Digital Media Program and PhD in Media and Design Innovation Program, as well as the joint graduate program in Communications and Culture within The Creative School. 

In her current role as the faculty advisor of the GCM Colloquium, Dr. El Asaleh plays a crucial role in guiding and mentoring students as they organize this annual event. The GCM Colloquium serves as a platform for industry professionals to share their expertise on specific themes, providing valuable insights into the current trends within the dynamic graphic arts industry. Furthermore, she has previously served as the Dimensions Faculty Lead for The Creative School, displaying her commitment to addressing Equity, Diversity, Inclusion, and Accessibility (EDIA) barriers within the post-secondary scholarly, research, and creativity (SRC) ecosystem.

With her expertise in computer science and graphic communications, Dr. El Asaleh has led several research projects that have addressed critical issues in the graphic arts industry. Her work has been published in top-tier academic journals and technical conference proceedings. As the director of the Lab of Excellence in Digital Asset Management (DAM) (LED – ), she heads the world's first and only lab dedicated to fostering in-depth research and education in Digital Asset Management technology. Dr. El Asaleh's research interests extend emerging pre-media technologies, digital asset management, colour science and EDIA in Graphic Communications.

Public Profiles:

• Emerging Pre-Media Technologies
• Equity, Diversity, Inclusion and Accessibility (EDIA) practices and Applications in graphic communications, Colour Management
• Digital Asset Management
  • Digital Asset Management (DAM) is rapidly evolving, driven by digital expansion and AI integration, with COVID-19 accelerating its adoption across industries. At the Lab of Excellence in Digital Asset Management (LED) Lab, we explore DAM’s interdisciplinary role, focusing on technological innovation, workflow automation, business models, and societal impact. We are also committed to examining EDIA challenges in digital media, addressing metadata biases, accessibility barriers, and representation gaps. Our research aims to integrate inclusive design into DAM strategies and bridge its intersection with graphic communications, fostering a more equitable digital ecosystem.

Ongoing Projects with LED

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• Palestine Solidarity Visual Archive
• AI-Assisted Digital Asset Management for Adaptive DOOH Content
• The Arts Impact Partnership (TAIP): Understanding the Arts’ Civic Impact in the Data- Driven Economy
• Systematic Literature Review on Evaluating Tools for Alt-Text Quality in E-Commerce Websites

Past Projects with LED: 

• The Future of Graphic Communications: Exploring the Intersection of Generative AI and Digital Assets
• Digital Asset Management: Issues and Opportunities in Canadian Destination Marketing
• Building a Digital Asset Management (DAM) Prototype System for Mapping Ontario's Black Archives (MOBA)

Selected Publications:

• From Compliance to Comprehension: Making Image Descriptions Useful in Online Retail, iarigai2026 (52nd International Research Conference of iarigai), 2026, S. Siagian, R. El Asaleh, L. Eldridge and D. Fels
• Embracing integrated tech in graphic communications: Industry 5.0 perspectives, Journal of Print and Media Technology Research, March 2024, L. Trepanier, A. Syeda and R. El Asaleh, 17 - 34
• Designing Inclusive and Equity Learning Activity Materials for Research Methods and Capstone Courses (Poster Presentation), 2024 ×ÔÒùϵÁÐ Learning & Teaching Conference, May 2024, A. Soudi and R. El Asaleh
• Integrated Technologies in the Creative Arts Industries, Systematic Review, Challenges and Outlook, Proc. Technical Association of the Graphic Arts (TAGA 74th) Annual Conference, March 2022, A. Syeda and R. El Asaleh

• Dean's Teaching Award (TFA)