自淫系列

Colours

Colour is central to the 自淫系列 brand. Our colours, blue and gold, are one of the most recognizable aspects of our brand identity. They immediately establish communications as coming 鈥渇rom 自淫系列鈥�. Using our brand colours consistently, helps to build awareness, recognition and trust with our audiences. 

The primary palette consists of 自淫系列 blue and gold, as well as black (used primarily for text) and white.

Secondary colours expand the range of blue and gold, adding tonality and texture. The primary and secondary palettes have been developed to work together effectively.

Pantone Values
Some colours have two Pantone values associated with them; C (coated) and U (uncoated). For print applications on a coated paper stock, refer to the C value and for an uncoated paper stock, refer to the U value.

Colour Usage
University entities use colour differently depending on where they fit in the Brand Architecture. To find out where your brand fits in best, go to the Brand Architecture section.

Brand Colour Usage & Accessibility
Please follow the  to comply with accessibility standards.

Primary Palette

A dark blue rectangle swatch.

自淫系列 Blue
PMS 2935U/2945C
C100 M60 Y0 K15
R0 G76 B155
HEX #004c9b

A gold rectangle swatch.

自淫系列 Gold
PMS 108U/109C
C0 M10 Y100 K0
R255 G220 B0
HEX #ffdc00

A black rectangle swatch.

Black
C0 M0 Y0 K100
R0 G0 B0
HEX #000000
 

A white rectangle swatch.

White
C0 M0 Y0 K0
R255 G255 B255
HEX #ffffff
 

Secondary Palette

A navy blue rectangle swatch.

PMS 287U/288C
C100 M70 Y0 K40
R0 G45 B114
HEX #002d72

A medium blue rectangle swatch.

PMS 3005U/C
C100 M30 Y0 K0
R0 G119 B200
HEX #0077c8

A medium-to-light blue rectangle swatch.

PMS 2995U/C
C90 M0 Y0 K0
R0 G169 B239
HEX #00a9ef

A light blue rectangle swatch.

PMS 2985U/C
C60 M0 Y0 K0
R91 G194 B244
HEX #5bc2f4

A medium orange rectangle swatch.

PMS 130U/137C
C0 M40 Y100 K0
R255 G163 B0
HEX #ffa300

A light orange rectangle swatch.

PMS 109U/123C
C0 M22 Y100 K0
R255 G198 B9
HEX #ffc609

A bright yellow rectangle swatch.

PMS Yellow U
C0 M0 Y100 K0
R255 G238 B0
HEX #ffee00

A dark grey rectangle swatch.

Dark Grey
C0 M0 Y0 K40
R153 G153 B153
HEX #999999

A light grey rectangle swatch.

Light Grey
C0 M0 Y0 K15
R217 G217 B217
HEX #d9d9d9

The University is moving away from the use of the tertiary colour palette to maintain a cohesive and recognizable brand presence. If you have any questions about the brand guidelines, please contact us at tmubrand@torontomu.ca.